CLICK for Babies Campaign

Marshfield Clinic Health System participates in CLICK for Babies campaign

Marshfield Clinic Health System (MCHS), through the Marshfield Child Advocacy Center (MCAC), is participating in the CLICK for Babies campaign for the first time. Volunteers knit or crochet purple baby caps that will be distributed to newborns at Marshfield Medical Center in November and December.

The MCAC is looking for volunteers to knit or crochet purple baby caps. The goal of the campaign is to increase awareness and educate people about the Period of PURPLE Crying, a time of prolonged crying in a baby’s development that is completely normal. This time can be frustrating to parents and caregivers, but it will pass. These hats promote awareness with the goal of helping to prevent abusive head trauma, formerly known as Shaken Baby Syndrome, the result of violently shaking and impacting an infant’s head.

“The effects of shaking can be devastating to infants, causing long term disability or possible death. Usually, a caregiver shakes the baby out of frustration or anger, due to infant crying,” said Kristen Iniguez, D.O., a Marshfield Center pediatrician specializing in child abuse and neglect. “A campaign like CLICK for Babies raises awareness and helps to protect babies and their families, a cause we are all passionate about.”

The “CLICK” is the noise knitters make with their needles as they knit. MCAC is encouraging knitters (and crocheters, too!) to make as many purple caps as possible in September and October. Caps can be dropped off at entrances to the main Marshfield Clinic campus in Marshfield or at any other Marshfield Clinic Center by asking staff to route the caps to “Volunteer Services” with the donor’s contact information. Caps will be distributed for as long as the supply lasts to newborns at Marshfield Medical Center along with an educational packet for parents.

“This is a simple way we can bring awareness to Period of PURPLE Crying to help prevent abusive head trauma,” said Tammy Ellis, MCAC Program Manager. “We’re excited to engage talented local crafters for this great cause and proud to be the only medical complex north of Milwaukee’s Children’s Hospital of Wisconsin collecting and distributing caps for the this very important campaign to prevent child abuse.”

For more information, contact Beth Meyer or ext. 1-5120.

Related story:

Shine365 blog: Parents: Don’t let PURPLE Crying make you blue